Zero to hero

Hi. Yesterday, I gave you the first secret for improving your income 10x by leveraging simple ideas & creating profitable biznesses from them. It has to do with VALUES and the exchange of those VALUES for eego/kudi/owo. This is the one thing they always forget to teach in school and it is the one thing that make us to: 1. Get the wrong ideas 2. Focus on ideas that leads to a dry pocket 3. Leads to endless frustration If you want to 10x your inflow over the next 90days, this is the first step you must take NOW. You must immediately start locating simple but highly *profitable* ideas and then invoke step II of my five stepped process. So what if you have a *profitable* idea? What next? Will your bank account be flooded miraculously..? No way Oluwatimileyin Ayodeji. No freaking way.. and that is why you must not only understand step II of the five step process but activate it by doing it consistently everyday. And step II simply has to do with attraction. If you are taking this course right now, you probably can think back to all the so many brilliant ideas you've had in the past that never really worked out. 90% of the time, the reason why the idea(s) failed to take-off is because the attraction factor is missing, so let's talk about that today and to help you understand, let me paint a picture. Why do the best sellers of fabric concentrate in a single location; like in a particular clothes market? Think of.. Aswani Market in Lagos Onitsha main market Aso Ofi Market, Ede Ariaria Market, Aba Aleshinloye, Ibadan Or why do auto parts dealers concentrate in Ladipo market in Lagos or Gbagi in Ibadan, Oyo state? What about the food markets? It is a basic understanding that a lot of startups fail to understand. It has to do with traffic and attraction of traffic. How good your idea is does not matter when it comes to filling your bank account with the gains of your effort. Look Oluwatimileyin Ayodeji, it is a game of numbers and the more educated you are, the less you pay attention to this simple secret because your education mis-directs you and makes you major on minor things and forget the major things that matter. Here is how it works.. Let's say you have come up with a simple uncomplicated (I love uncomplicated stuff..) idea you can work on part-time that gives you $20 (equivalent of roughly N6,400) per unit s0ld and you set yourself a target to do N1m from this in a 60day period. It means you need to get this product or service into the hands of those that need it in exchange for N6,400 at a rate of 3 units per day to get you about N18k daily, everyday like clock-work for the next 60days. The big question now is: - Where do you find enough people to see your offer? (TRAFFIC) - How do you get them to pay attention to your offer and partake? (ATTRACTION) Traffic is why women go to specialized markets and fight tooth and nail to keep the stalls. They know once they get a space, people will walk past everyday and all they need to do is work on attracting that traffic to their stalls to make *SALES-(STEP I)* This is where we get stuck in our idea(s) & biz so let me help you clear this confusion permanently. No fall my hand, let this stick permanently sir. 1. Cost of customer acquisition 2. Lifetime value of customer 3. Immediate value of customer 4. Conversion ratio Let me explain this with a recent idea I am working on. So I have this very simple idea that fetches me $20 every time someone make a tiny purchase and I tested it out in April of 2019 with just about 4hours of work. It generated $600 (like N180k) for me in the month of April alone. The big question now is how do I take the figure to like $2k? The answer is in the step I am showing you today. In order to swell my pocket with kudi, I have to first swell my traffic and that means I have to expose my offer to more people through ads. This means I will expend some kash doing this. This is the cost of customer acquisition. So let's say I expend N150 (my current average) to acquire a customer to my idea (biz), the next thing is how many of those new customers take my offer within the first 7days? So if out of every 100 new customer, I get 5 picks of a $20 product/service, it means for every N15,000 I put in, I will get back around N30k. Big question Oluwatimileyin Ayodeji. If this was your idea, knowing what you now know, what are the two things you will focus ALL your energy on immediately? 1. Get more traffic 2. Work on more conversion through attraction And this is where the uninitiated miss it totally. See, salees cures all problems and if you are broke right now, it is because you are either not seling or you are not seling enough. Chikena..! For every idea you have, you must think in terms of the 4 things I listed earlier. 1. Cost of customer acquisition 2. Lifetime value of customer 3. Immediate value of customer 4. Conversion ratio First, what will it take to acquire a customer to your biz (idea). Second, what is the lifetime value of that customer? The lifetime value of any new customer you acquire should be evaluated to equal the prrice of your most expensive product/service. So if your idea starts with an offer of N2,500 but you have real-estate(s) worth N5.5m, then the lifetime value of a customer = N5.5m The mistake we make in biz is that we try to make sharp-sharp m0ney and forget the big lifetime value of people. This is why you must build solid ideas that can last decades, not those stupid, sharp-sharp nonsense that deliver peanuts. Third, you need to know the immediate value of a customer which is equal to something you expect them to order sharp-sharp in the first 7days of meeting you or knowing you. The immediate value of the customer = the immediate cashflow that keeps your biz going, keeps you motivated and keeps your family going cause you are making some immediate returns on your time and kash input. So, lets say you put in like N25k and within the first month, you get back like N40k - that is enough motivation to keep you going and helps you build lifetime value with customers with a lifetime value of N5.5m.. The long and short of this simply is that over the course of 2, 3 or 10years, you expect the customer to do real-estate biz with you. Fourth is what is called your conversion ratio. When it comes to your idea(s), you must think in 100s (hundreds) and 1000s (thousands) - let me explain. If you get an idea today (I will show you how to get plenty in this course) and you package that idea say this weekend (I will also give you my proven blueprint for packaging ideas in as little as a weekend). What the average Joe expects is that by the next day the whole of Nigeria should line up and start patronising them. This is the wrong expectation.. The honest truth is that when you start marketng your biz, only 0.2% to 2% of people who see or hear about you will become customer(s). Get that straight today.. This is why you MUST think in 100s and 1000s. If your unit pric is N5,500 - then to make your first N5,500, you will need to attract 100 people and IF you have done the right thing, expect that 1 of the 100 will do biz with you. To get N55k, you need to push the number to 1,000 people, then you can expect 10 fresh people to do biz with you. The number of people who do biz with you versus the number who see (meet) you is your conversion ratio (CR). The higher the CR is, the fatter your pocket. Oluwatimileyin Ayodeji, the big question you should be asking is where and how can you get a flood of traffic and how do you convert them using your simple ideas! No shaking.. I got your back and I promise to tell you everything you need to know but first, look out for part III tomorrow, let me tell you the 3rd secret step you should ALWAYS take to make simple ideas m0ney spinners. See you tomorrow. Enjoy! ------------------ Oluwafisayo, CoachingMastery.com.ng HulkMessenger.com PS: In upcoming lessons you will discover how to: - Find choke point products/services - Simple ideas that can be turned to $500 - $2k per month - How to automate your process so you can go about your day job and still have a semi-passive stream(s) flowing to your pocket - Secret tools & systems I have personally used for more than 10years - And much more.. You have received this email because you subscribed to our newsletter IDEA MONEY. You may change your details at any time or unsubscribe here..